NEW YORK (AP) 鈥 Orange you ready for it?
in a shade she's calling Portofino Orange Glitter after donning the color onstage during the latter part of her
So now, will 鈥淭he Life of a Showgirl鈥 usher in On the Swift leaned toward a yes.
鈥淚've just always liked it, Jason,鈥 she said, addressing interlocutor Jason Kelce, while sitting next to boyfriend Travis Kelce. 鈥淚t feels like kind of energetically how my life has felt. And this album is about what was going on behind the scenes in my inner life during this tour.鈥
In all its glory, the color can evoke creativity, enthusiasm, energy, optimism and more. While some see a downside in the brighter hues, perceiving them as clownish or silly, orange is more often exuberant or inviting, color experts said.
The positive sentiments are precisely how Swift described the mood she wanted to capture on the album: 鈥渟o exuberant and electric and vibrant.鈥
Here's an exploration of the color orange, from pale peach to deep terra cotta.
Orange brings all the feels
Laurie Pressman, vice president of Pantone Color Institute, said Swift's shifting of her color story to a bright orange feels like a 鈥渘ew personality coming out.鈥
鈥淎nd she looks so happy,鈥 Pressman said. 鈥淪he's glowing and she's basking.鈥 The orange hue Swift is going with is the perfect expression of positive vibes, Pressman said. The closest shade in Pantone's vast library of color is called 鈥淓xuberance.鈥
鈥淓ven when you go down to the peaches, which are very pale,鈥 she said, referencing the spectrum of orange, 鈥渢here's a deliciousness, there's a warmth that comes with that. There's just a softness, a tactility. There's a sweetness to it.鈥
In its deeper tones, orange is also all goodness, Pressman said.
鈥淕oing all the way over to the darker terra cottas, there's an earthiness and authenticity, but also warmth. Whereas red is about being bold and dramatic, orange is more friendliness, more approachable,鈥 she said, noting a previous era of Swift's.
As saffron, it can have religious connotations
The saffron shade is a different story in a contemporary context in India, said Dheepa Sundaram, who researches Hindu nationalist politics as an assistant professor of religion at the University of Denver.
In ancient Hinduism and Buddhism, she said, monks and other spiritual figures who renounce worldly life clothe themselves in saffron garb as a way to express their piety.
鈥淪ome people have speculated that it's because saffron (the spice) was really cheap as a dye and sort of fit with the poverty roles of monks and aesthetes. Kings and royalty preferred more expensive colors like the colors of rubies and emeralds,鈥 Sundaram said. (Nowadays, though, saffron is among the
Fast forward a couple thousand years, give or take, to a right-wing policy strategy wielded by Prime Minister Narendra Modi's powerful Bharatiya Janata Party that aims to implement Hindu nationalist views and embraces Incendiary, anti-Muslim songs have been
鈥淭he color saffron has become their color. They have sort of positioned themselves as true Hindus, and this has become part of that schtick,鈥 Sundaram said.
So what about that glittery Portofino orange?
Swift and Kelce but did they also hit up Portofino and soak up some orange-hued charm in the coastal village known for its colorful buildings?
That's unclear, which didn't stop the mayor of Portofino and the Portofino Yacht Marina from jointly hopping on the orange Tay train for the album announcement. On Tuesday, the Italian Riviera playground for the rich and famous, issued the 鈥渋t鈥 couple an open invitation to visit.
鈥淲e are ready to welcome you, and we are already preparing an official Portofino Yacht Marina T-shirt for you... with a logo in perfect orange!,鈥 read the Italian-language post. 鈥淏etween sunsets on the sea, music and the magic of the main square, Portofino awaits you. And it already shines in your color.鈥
The luxe destination features ocher- and terra cotta-colored buildings along the port that reflect on the water, particularly during sunsets.
The gingers are ready for it!
We went directly to the source, redheads, to suss out the orange appeal.
Sara Schafer, a 40-year-old lawyer in Fort Lauderdale, Florida, is the ginger-haired mother of two ginger-haired daughters. All three are dedicated Swifties. Schafer also proudly owns a bright orange car.
鈥淲e're all really excited. It's a great day when we have Swiftie news,鈥 she said. 鈥淚 love everything orange. It's like happy sunshine.鈥
Scott Walls, a hospital operations manager in Norwalk, Connecticut, is also a ginger, but he doesn't count himself among the Swifties. He's a huge fan, though. And what are the Knicks' team colors? Bright orange and blue, often proudly worn by
鈥淚've got a ton of Knicks stuff,鈥 said Walls, 32. 鈥淎nd it's funny that growing up in Westchester (New York), I played on a basketball team that had orange and blue as the colors.鈥
He encountered some light teasing as an orange-haired kid growing up in small-town Pelham. 鈥淪ometimes people would make comments. I didn't like it so I'd fight back. My brother is also a redhead and he would celebrate it more,鈥 Walls said.
Schafer added: 鈥淵ou know what they say, redheads are the feistiest. We feel everything more deeply.鈥
Orange has a young appeal in home decor
Amy Wax, a color expert focusing on residential and commercial design, called orange a universally feel-good hue that evokes youthfulness in interior spaces.
鈥淚've done dining rooms in a really, really rich rusty orange. It kind of takes the traditional red dining room and updates it. It feels more contemporary,鈥 she said.
Swift's stage design featured orange touches, including a projection of a mysterious orange door, confirmed by Swift on the podcast as a clue she was heading into a new era.
Orange also works for transitional spaces like hallways. 鈥淎 light orange in a hallway can feel very pleasing and energetic,鈥 Wax said.
Orange blends beautifully with browns, cream colors and other neutrals, she said.
Who can pull off wearing orange?
Natalie Tincher, founder of the BU Style consulting company and personal wardrobe stylist, said people shouldn't fear wearing the color. There's likely a shade out there for everyone. Swift's own tour included lots of orange stage costumes, including the work of the
Vibrant orange will pop and softer oranges can lend harmony with softer skin tones, Tincher said: 鈥淚ncorporate it into a scarf, a handbag or a trouser if you don't want it reflecting your face.鈥
And what company is known for its orange luxury goods? That's right, Herm猫s. The 鈥淗erm猫s Orange鈥 and 鈥淗erm猫s Amber鈥 are signatures of the French fashion house known for its silk scarves and
On a more egalitarian level, and despite the seasonal nature of 鈥 dare we utter the words 鈥 Tincher sees orange in some shade or another as perfectly acceptable year-round.
For the bright, bold shades, consider pairing a loud orange with a lighter tone, Tincher said. Or go all in with a bright monochromatic orange look.
鈥淎nd browns are very big right now as a neutral so you could do a rich brown with a bright orange,鈥 she said. 鈥淢om's rules aren't the case anymore.鈥
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Associated Press journalist Colleen Barry contributed to this story from Milan.